Create a user-friendly and informative online presence that effectively communicates the hospital's services and expertise to potential patients. The website should be easy to navigate and provide users with the information they need to make informed decisions about their healthcare.
Rebuilding Confidence in NHIMS Hospital with a User-Friendly Website
category
Product Designrole
Web Designer & Developerdeliverables
UI UX Design, Web Development, SEOtimeline
Dec 2021 - Jan 2022the
challenge
goals.
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Improve the website's usability and navigation
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Make it easier for users to find information about the hospital's services and specialties
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Increase patient trust and confidence in the hospital
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Generate more leads and inquiries from potential patients
process.
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User research: Conduct user research to understand the needs and expectations of potential patients. This could involve surveys, interviews, and usability testing.
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Information architecture: Develop a sitemap and information architecture that organizes the website's content in a logical and easy-to-understand way.
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Content creation: Create high-quality content that is informative, engaging, and relevant to the target audience.
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Design: Design a user-friendly and visually appealing website that is easy to navigate and use.
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Development: Develop the website using code that is clean, efficient, and up-to-date.
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Testing: Test the website thoroughly to ensure that it is functioning properly and meeting the needs of users.
User research: Conduct user research to understand the needs and expectations of potential patients. This could involve surveys, interviews, and usability testing.
Information architecture: Develop a sitemap and information architecture that organizes the website's content in a logical and easy-to-understand way.
Content creation: Create high-quality content that is informative, engaging, and relevant to the target audience.
Design: Design a user-friendly and visually appealing website that is easy to navigate and use.
Development: Develop the website using code that is clean, efficient, and up-to-date.
Testing: Test the website thoroughly to ensure that it is functioning properly and meeting the needs of users.
The redesigned UI/UX has demonstrably improved the website's effectiveness in attracting, informing, and engaging potential patients. This translates to a stronger online presence and a more streamlined patient journey.
The results
Boosting Patient Experience with a User-Friendly Website
A user-centered UI/UX redesign prioritized intuitive navigation and readily available information about services and specialties.
10%↑
Website Traffic
23%↓
Bounce Rate
12%↑
Inquiries from Potential Patients
