The current website is cluttered, repetitive, and fails to engage users. The website fails to connect the dots between the company's platform and the solutions it enables. Users don't understand how the platform functions or how it contributes to solving their industry-specific problems. The navigation is confusing, making it difficult for visitors to understand the company's offerings and how their platform enables solutions. This results in a disjointed user experience and hinders lead generation.
From Frustration to Engagement: A UI/UX Redesign that Boosts Brand Image & Leads for Atsuya
category
Product Designrole
UI UX Designerdeliverables
UI UX Design, Product Framework & Roadmap, Visual Design, Interaction Design, Iconographytimeline
Sep 2022 - Dec 2022the
challenge
goals.
- Consolidate Information: Unify the website to seamlessly showcase both the IoT platform and the solutions it enables.
- Improved User Journey: Guide users through a clear path that showcases the platform's capabilities and how it translates into real-world solutions.
- Enhanced Brand Image: Create a modern, user-friendly website that reflects Atsuya's position as a leading innovator in the IoT space.
process.
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User research: Conduct user research to understand the needs and expectations of potential patients. This could involve surveys, interviews, and usability testing.
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Information architecture: Develop a sitemap and information architecture that organizes the website's content in a logical and easy-to-understand way.
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Content creation: Create high-quality content that is informative, engaging, and relevant to the target audience.
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Design: Design a user-friendly and visually appealing website that is easy to navigate and use.
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Development: Develop the website using code that is clean, efficient, and up-to-date.
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Testing: Test the website thoroughly to ensure that it is functioning properly and meeting the needs of users.
User research: Conduct user research to understand the needs and expectations of potential patients. This could involve surveys, interviews, and usability testing.
Information architecture: Develop a sitemap and information architecture that organizes the website's content in a logical and easy-to-understand way.
Content creation: Create high-quality content that is informative, engaging, and relevant to the target audience.
Design: Design a user-friendly and visually appealing website that is easy to navigate and use.
Development: Develop the website using code that is clean, efficient, and up-to-date.
Testing: Test the website thoroughly to ensure that it is functioning properly and meeting the needs of users.
The redesigned website unifies platform and solution information, guides users seamlessly, and strengthens brand image with a modern design. This results in a more engaging user experience and simplifies the path to inquiries.
The results
Redesigned Website Unites Platform and Solutions Information, Leading to Increased User Time Spent
Atsuya's website refresh unified platform and solution details, resulting in a more user-friendly experience that keeps visitors engaged.
31%↓
Bounce Rate
19%↑
Average Session Duration
8%↑
Online engagement & boost in qualified leads
